It’s 2018, and whatever business you are in, the competition grows daily as new start ups and web sites enter the marketplace. The fight for influence, mind share, and ultimately a piece of the dollar pie has never been more intense, and sometimes it may seem like an uphill battle standing just staying afloat in today’s hyper competitive marketplace.
The good news is, there are tried and true tactics that give your business a huge leg up from competitors that will never go out of style. In my very first blog post on entrepreneurs, I’ll share 6 powerful tips from business leaders such as Jeff Bezos and Mark Zuckerberg on how to succeed as a start up or an existing business in 2018 and beyond. Lets get started.
Interaction and Treatment
Building a genuine relationship with your customers can go a long way, by strengthening the trust between you and the customer. The payoff isn’t instant, but overtime, it creates a royal customer that is worth 10 times a regular one. The key is to make your customers feel that you are genuinely speaking with them and allowing them to get to know you and the company on a personal level. Interact with them and really listen to what they are saying.
Respect Your Customers
No one likes to talk to a company representative who is rude and impatient, making you feel as if your query is not of great concern to them. Treating your customers’ right is one of the key “tactics” that owners are now paying close attention to. By providing a positive customer service, you not only increase customer satisfaction, but positive word of mouth publicity (something that every business needs).
Incentives and Specials
Who doesn’t like to save a few bucks? Today, offering incentives in the form of special offers, discounts, deals, giveaways and promotions is seen as treating your customer fairly. By offering incentives, deals and creating special giveaways and sweepstakes, it encourages not only more interaction and brand awareness from customers, but also excitement and hype that no regular marketing campaign can match.
Be Open and Transparent
No one likes secrets or hidden agendas, and the same applies to the customers. In today’s digital age, being transparent is crucial, especially for new business ventures. By being honest and open, customers can put their trust in you, which is the foundation of every relationship, even commercial. Being transparent here means that business owners are not closed to customer feedback. It means that they have nothing to hide and that customer interaction is welcome.
Communication is key towards gaining the love and trust of a customer. Therefore, communicating with them, keeping them in the loop and listening to their feedback becomes essential. Taking their response seriously and making the relevant changes, which can lead to not only greater profits and returns but also builds a deeper relationship between the customer and the business. This feedback can be taken in the form of a survey, observation, email and web forms, social media interaction, customer service or focus groups.
The Customer Is Always Right
If there is one thing that owner should do is to make customers fall in love with their business by recognizing how big of a role they play in increasing the revenue and returns. Not only that, by acknowledging the role that a customer plays, giving them due credit and making them feel like an integral part of your venture, which can contribute towards making the customer happy and satisfied. And the more satisfied and happy they are, the more they will fall in love with your business.
The Key to Succeeding in Today’s Business Environment
Today’s consumers have more choices than ever, which makes it harder than ever for businesses to compete. Effective advertising strategies while important for generating first time purchases, do nothing to keep a customer from coming back. The key for doing this is to learn how to build a rewarding relationships with their customers. In short, entrepreneurs today need to make customers fall in love with their business. The 6 strategies and tips above when implemented will do just that for your brand, in turn skyrocketing your business in due course.